On World Ocean Day 2020, how is the fashion industry acting?
While sustainability may not be a priority issue for consumers right now, some fashion and apparel brands continue to lean on their efforts to reduce ocean waste despite that fact, which is relevant today on World Valentine's Day. Oceans The reality is: More than 8 million metric tons of plastics enter the oceans each year, in addition to the 150 million metric tons that currently circulate in marine environments. This is a pressing issue when you consider that scientists have discovered that the plastic waste we can see and measure only represents a small percentage of the total amount of plastic entering the ocean. Consumer demand is also causing clothing brands to shift their focus to more responsible products. According to Nielsen, the US market for sustainably produced products is projected to reach sales of $ 150 billion in 2021. Traackr's data shows that discussions of sustainable fashion are also on the rise: mentions of sustainable fashion among influencers have increa...